AT WORK… I’m a creative copy editor, writer & proofreader with experience in the luxury fashion e-commerce industry. I’m visually oriented, but am also highly organized and can translate performance data into compelling creative content. Areas of copy expertise & experience: marketing, editorial, promotional, UX, SEO, organic and paid social, product editorial, print, out of home.

OUTSIDE OF WORK… I love rummaging through thrift stores, practicing Spanish and Italian, traveling near and far, hitting my yearly Goodreads reading goal (chick-lit, rom-coms & thrillers), and trying out any Half Baked Harvest recipe.

Shopbop | New York, NY, April 2019–Present

Content Editor Oct 2022–Present

• Proxy for Editorial Director and owner of Shopbop Voice & Best Practices Style Guide

• Editorial stakeholder throughout content cycle

• Lead editor responsible for approving 100+ assets/month across site, email, promotions, SEO, organic & paid social

• Ensures brand voice comes to life across all external & internal touchpoints

• Collaborate with creative & marketing stakeholders to develop content strategy, tracking key performance metrics and using data-driven insights to refine and improve content

  — Briefs editorial direction for 20+ stories monthly

• Supports brand marketing and social initiatives, pop-up shops, out of home marketing, influencer activations, live events & parties

• Partners with Head of Creative Content, Head of Design, Art Directors, Head of Styling, Head of Influencer Marketing to ensure copy and design work harmoniously

• Edit 18+ creative seasonal guides, styling & influencer newsletters yearly

• Lead writer on UX projects, experience working with corporate counsel for content alignment & approval

• Apple Pay integration, eGift Cards launch, NPS surveys, Prime linking, fast returns & refunds, triggered loyalty & welcome emails

• Lead editor for subject lines and push notifications; partners with Email Marketing Manager on strategy, testing, and establishing new best practices 

• Applies industry-standard SEO best practices to create content that drives growth

• Trend & beauty SEO articles, brand mastheads, link modules, and metadata

• Integral working team member for rebranding of Shopbop Men, Shopbop Beauty, Sports launch; ideating campaign copy & execution of assets

• Proofs a high volume of digital and print assets to ensure copy is error-free

• Partners and fosters relationships with cross-functional teams, mentor writers

Copywriter & Content Manager  April 2019–Sept 2022

• Write 35+/month creative editorials for site, email, social & print

• Mentor, train & onboard new hires, both fulltime and freelance

• Maintain & evolve brand voice across women & menswear channels

• Assist in concepting 30+ editorial stories per month

• Supported translations to ensure key deliverables are localized for global markets

• Key contributor in creating a comprehensive East Dane brand book

• Manage @eastdane Instagram account (now @ShopbopMen), calendar planning, strategy, liaising with creative teams, reporting & hindsighting performance

YOOX Net-A-Porter Group | Clifton & Mahwah, NJ, Sept 2012–Mar 2019

Product Copywriting Team Lead (The Outnet) | April 2017–March 2019

• Led and developed team of 14 direct reports

• Edited writers’ work to ensure consistency in house tone and style

• Planned & executed global localization project with translations agency

Interim Deputy Product Editor (Net-A-Porter) | Oct 2016–March 2017

• Supervised 4 direct reports & supported/mentored their development

• Edited product copy in CMS to tight high-capacity daily deadlines

Senior, Mid-Level & Junior Product Writer (Net-A-Porter) | Sept 2013–March 2017

• Wrote original product copy across all women & menswear channels 

• Textile specialist: team resource, created guides, led orientations

Receptionist | Sept 2012–Sept 2013

THE ORCHARD, SONY MUSIC ENTERTAINMENT | Remote, Feb 2021-June 2021

• Wrote & self-edited 200+ music releases monthly

 K-DEER | Remote, Dec 2017-May 2019

• Wrote seasonal collection copy, product descriptions, edited blog posts & various ad hoc site improvement copy

EDUCATION

University of Rhode Island | Magna Cum Laude ⬝ Dean’s List

Bachelor of Science in Textiles, Fashion Merchandising & Design

Bachelor of Arts in Italian Language & Culture

Gemological Institute of America Certificate in Applied Jewelry Professional (AJP™)

Bergen Community College Certificate in Digital Marketing

SKILLS

Programs: Microsoft Suite; Adobe WorkFront CMS; Figma, LEGO

Languages: English, native; Italian, intermediate proficiency; Spanish, beginner proficiency

VOLUNTEER

Man of Peace | Nonprofit 

Edit monthly newsletters, marketing campaign assets & annual reports